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What Will Happen If An Advertiser Uses The Same Keyword List In A Regular Search Campaign And A Search Banner Campaign?

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Answer

  • Both ad types can appear simultaneously, since Search banners and regular ads participate in different auctions and do not compete with each other.
  • The ad with the highest combined CTR, bid and quality coefficient will appear.
  • The regular ad will appear, because they have priority over all other ad types.

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An Advertiser Wants To Increase The Reach Of His Ad Campaign Without Exceeding His Monthly Budget. Which Strategy Will Best Help Him Reach This Goal?

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Answer

  • A CPA strategy with a weekly budget limitation.
  • A manual bid management strategy.
  • Weekly budget: maximum clicks.

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Ad Text In English: “Buy Red Sofas Online.” Geotargeting: Russia. Which Changes Need To Be Made In Order To Pass Moderation?

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Answer

  • None apart from checking that the ad text fits in within the character limits.
  • None, but the advertiser must provide documents confirming their right to do business in Russia.
  • A translation into Russian must be added and the ad text has to fit in within the character limit.

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Your Client, SuperAirPlus, Is A Flight Metasearch Site. Can Your Client Use Competitors’ Brand Names In Their Keywords And Ad Texts?

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Answer

  • Yes, competitors’ brands can be used in keywords as well as in ad texts if the landing page shows the brands in the same context as the ad.
  • Yes, Yandex advertising requirements allow this.
  • Competitors’ brands can be used in keywords, but not in ad texts.

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