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If all three components of quality score are combined to be above average, most likely your score will be 7 or above. True or false?

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If all three components of quality score are combined to be above average, most likely your score will be 7 or above. True or false?

Answer

·         True
·         False
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Best practices for using automated rules include the following: (Select 2)

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Best practices for using automated rules include the following: (Select 2)

Answer

·         Use maximum and minimum CPC limits or bid estimates
·         Applying similar rules with different criteria to subsets of your account
·         Use all five bidding strategies all of the time
·         Moniter once per week
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Which of the following examples of automated rules can you create in your account?

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Which of the following examples of automated rules can you create in your account?

Answer

·         Starting and stopping campaigns for special events
·         Keeping ads on the first page
·         Decreasing bids on poor performing keywords
·         All of the above
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Before you create product ads in a shopping campaign, you must first do what?

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Before you create product ads in a shopping campaign, you must first do what?

Answer

·         Create a Product Catalog
·         Claim your domain name and verify your URL
·         Import your Excel file
·         Export your CSV file
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Universal Event Tracking (UET) is a mechanism for advertisers to do what?

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Universal Event Tracking (UET) is a mechanism for advertisers to do what?

Answer

·         Determine your campaign conversion goals.
·         Use a UET Tag Helper to reach your ROI goals.
·         Report user activity on their websites to Bing Ad.s
·         None of the above
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With Bing Ads, you can export which kinds of campaigns?

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With Bing Ads, you can export which kinds of campaigns?

Answer

·         Entire account
·         Individual campaigns
·         Specific ad groups
·         All of the above
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What is the main advantage of using dynamic text in your ads?

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What is the main advantage of using dynamic text in your ads?

Answer

·         Allows you to exceed the character limits for Bing Ads ads.
·         Helps you find synonyms for the keywords you’ve chosen.
·         Displays ads only to customers most interested in purchasing.
·         Turns generic ads into custom ads.
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What are two ways to import a file? (Select two)

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What are two ways to import a file? (Select two)

Answer

·         Excel
·         CSV file
·         Google AdWords
·         Default settings
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You can adjust your bidding so budgets will go toward the best performing devices and ads.

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You can adjust your bidding so budgets will go toward the best performing devices and ads.

Answer

·         True
·         False
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For whom might you create a remarketing list?

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For whom might you create a remarketing list?

Answer

·         Anyone that has made a purchase
·         Anyone that has visited a specific category page by defining that the URL contains the product.
·         Anyone that has visited your loyalty website
·         All of the above
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