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Which item is not a possible Campaign Exclusion?

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Which item is not a possible Campaign Exclusion?

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Answer

  • Geographic locations
  • Age and gender
  • IP address
  • Website

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The keyword research feature can help you:

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The keyword research feature can help you:

Answer

·         Expand keyword or negative keyword lists
·         Target the most relevant audience
·         Get bid estimates
·         All of the above

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If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables?

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If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables?

Answer

·         It tells you why your ad has been disapproved.
·         It tells you whether your campaign is active.
·         It shows the total number of clicks your ad has received.
·         It tells you if your ad is being displayed, even if you can’t find it.

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A custom audience is a type of remarketing list. What is NOT required to set this up?

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A custom audience is a type of remarketing list. What is NOT required to set this up?

Answer

·         Universal Event Tracking
·         Data management provider access
·         First-party customer data
·         Software integration

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You can target your ads using which of the four audience variables?

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You can target your ads using which of the four audience variables?

Answer

·         Location
·         Time
·         Date
·         Device type
·         All of the above

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Device investnment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)

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Device investnment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)

Answer

·         +900%
·         -1000%
·         +1000%
·         -100%

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Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?

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Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?

Answer

·         True
·         False

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Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?

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Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?

Answer

·         True
·         False

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What is the main benefit of syndication?

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What is the main benefit of syndication?

Answer

·         You can expand your reach and get more clicks with a new, high-quality audience.
·         You can reach more customers through a growing network.
·         Bing Ads has controls in place to help keep the quality you expect.
·         CPCs on the Bing Ads syndication partner network are generally lower.
·         All of the above

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What are the benefits of having an upgraded URL?

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What are the benefits of having an upgraded URL?

Answer

·         They separate the landing page URL from the tracking or URL parameters.
·         Your ad doesn’t have to go through another editorial review.
·         The character limits are increased.
·         You can add URL parameters and custom parameters to your tracking template.
·         All of the above

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