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Before asking your client questions about their business, it is best to tell them why you are asking the questions and the benefits because:

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  • it will help you appear more confident to the client and she will be more likely to give you truthful responses.
  • it shows the client that you value their insight and partnership so that you can provide a tailored solution.
  • it gives the client the opportunity to decide if she needs to gather more information before answering your questions.
  • you do not want the client to feel as though you are wasting her time.

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