Posted on October 5, 2022An effective bumper ad created, according to google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera. What does google recommend you avoid using in your bumper ad? Products, services, and domain Text slides, subtitles, and voice-overs Actors, animals, and comedy Graphics, promotions, and music Post navigationPrevious post: Jane takes on the task of explaining to a new client why YouTube is the best place for their marketing dollars. She tells them that, with data and tools, google powers YouTube and delivers proven results. What other reason could jane give to convince her client to use YouTube?Next post: Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution did Lou suggest to his client?