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An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

Google AdWords Search Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

Answer

  • Lower bids on keywords with a low clickthrough rate (CTR)
  • Make changes to improve the components of Quality Score
  • Review impression share data to identify missed opportunities
  • Change keyword match types from exact match to phrase match
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