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An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

Google AdWords Search Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

Answer

  • The cost-per-click (CPC) bid was lower than the recommended amount
  • The target CPA bid was lower than the recommended amount
  • The target CPA bid was higher than the recommended amount
  • The conversion tracking code snippet was not added to the site
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