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An Advertiser Created A Mobile Ad And A Desktop Ad In One Ad Group. The CTR Of The Desktop Ad Is Higher Than The Mobile Ad. Which Ad Will Be Chosen For Impressions On Smartphones?

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Answer

  • The user will see the mobile ad, since Yandex.Direct gives priority to mobile ads for impressions on smartphones.
  • The user will see the ad that is more relevant to their search query.
  • The user will see the desktop ad since its high CTR gives it priority over the mobile ad.

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