- Second-price auction
- Third-price auction
- First-price auction
- Increase your base bid.
- Lower your base bid.
- Add daily budget caps to your order.
- Remove the lowest-performing supply source.
- Private auction deals allow you to pay a varied CPM across multiple sites.
- Private auction deals give an exclusive group of advertisers priority to bid on the open inventory.
- Private auction deals work on a 1st price auction where the highest bidder wins the impression, and pays the highest bid.
- Private auction deals work on a 2nd price auction where the highest bidder wins the impression, but pays the 2nd highest bid.
- Impressions
- Pixel conversions
- Purchases
- Detail page views
- 1 day after the conversion
- On the day of the conversion
- The date the impression was served
- 1 day after the impression was served
- 1 day
- 14 days
- 7 days
- 30 days
- Post-click conversion
- All-up conversion
- Pre-view conversion
- Post-view conversion
- All of these may occur.
- The last set of conversion insights will come in 14 days before the campaign ends.
- There may be conversion insights coming in after a campaign ends due to the 14 day lookback window.
- There should be no conversion insights coming in after a campaign ends.