- False
- True
Category: Amazon DSP Advanced Exam Answer
Creative macros can be used to allow third-parties to view metrics to provide greater visibility into third-party creatives served through Amazon DSP.
- False
- True
You can download campaign settings and upload modifications via bulksheets in either your advertiser or order view.
- True
- False
Which of the following are reasons your private marketplace deal may not be bidding?
- The line item has already reached its frequency cap for that user, therefore the line item is not considered.
- The geo location of the line item overlaps with the location properties of the request.
- The Amazon Ads viewability threshold set for the line item did not meet the estimated viewability score of the request, therefore the line item is not considered.
- The order has already reached its frequency cap for that user, therefore the line item is not considered.
When you’re creating a simple pixel in Amazon DSP, which of the following is true?
- You will need to create both remarketing and lookalike audiences separately in the audiences tab of Amazon DSP.
- To create a remarketing audience based on pixel exposure, go into the audiences tab of Amazon DSP.
- You can create a remarketing audience at the same time as you create the pixel through the pixels tab of Amazon DSP.
Bulksheets are recommended to manage:
- None of these
- Campaign optimizations
- Reporting
- Campaign creation
You can append a third-party tags to a mobile Amazon Ads owned and operated creative to enable you to pull viewability reporting in the third-party’s portal.
- False
- True
When using Amazon Advertising tag (AAt), you must install event code on each page of your website where the user action takes place or use a tag manager to ensure AAt is placed on each page.
- False
- True
Bulksheets are which file format?
- .dsp
- .tsv
- .csv
- .xls
Amazon Garage, Twitch, Whole Foods Market, and Amazon Fresh stores are examples of which type of audience?
- Custom audiences
- Standard audiences
- Channel-based audiences
- None of these