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You want to generate leads with your Google Ads campaign by encouraging people to fill in an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

Google Ads Digital Sales Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Answer

  • The number of clicks that your ad received divided by the number of times that it showed
  • The percentage of budget spent compared to how many forms were completed
  • You can’t calculate return on investment for campaigns that are focused on online leads
  • How much you’ve spent on the campaign compared to the value of leads generated

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Google Analytics can help you learn more about the behaviour of your client’s customers because it shows you how:

Google Ads Digital Sales Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Answer

  • likely they are to become a regular customer.
  • they interact with the client’s website.
  • they perceive the client’s products.
  • likely they are to click the client’s ads.

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You are nearing the end of a successful meeting with a client, when they tell you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?

Google Ads Digital Sales Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Answer

  • Explain the return on investment that the client can expect and explain why they should make room in the budget.
  • Find out if the client has someone that they report to who may be able to approve the investment in display.
  • Empathise and ask the client to tell you more about their concern.
  • Ask the client if their long-term success is worth making room in the budget.

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What is the main purpose of summarising the conversation with the client at the end of a meeting?

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Answer

  • It gives the client an opportunity to change their mind about buying from you, so it should only be done if absolutely necessary.
  • It makes the client feel that they are being listened to and the solution provided is customised for them.
  • It buys you extra time to decide how to close the sale.
  • It makes the client feel that they are important and guarantees that they will buy what you are selling.

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Thinking about the desired outcome before the meeting will:

Google Ads Digital Sales Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Answer

  • be helpful, only if it will not increase the length of your meeting beyond what is necessary.
  • not be helpful and will cause you to overthink the meeting.
  • be helpful, because it will allow you to focus on how to maximise success.
  • be a waste of time, and you are already very busy.

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Which of the following is a benefit of doing pre-call planning before pitching online advertising solutions to a client?

Google Ads Digital Sales Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Answer

  • Preparation is only important if you have multi-person meeting with the client and want to avoid confusion about each person’s role in the meeting.
  • Preparation is not critical if you have enough experience.
  • To guarantee that the client will make a decision by the end of the meeting.
  • To prepare for potential objections that the client may have.

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Which of the following is a benefit of advertising online with Google Ads?

Google Ads Digital Sales Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Answer

  • Advertisers can choose how much they spend and only pay when someone clicks their ad.
  • Advertisers can pay to always show their ad above the organic search results.
  • Advertisers pay the same amount every time that someone clicks their ad.
  • Advertisers can choose how many times their ad should be shown during the day.

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Why is it important to understand the expectations that a client has of you?

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Answer

  • It will help you to better understand how your client wants to be served so that you can provide a great experience.
  • It is only important if you think that the client may have false assumptions about how the campaign will work.
  • To give you the opportunity to tell the client if they are being unreasonable in their requests, so that you can help them to achieve their goals.
  • It is important so that you can persuade the client into spending more money.

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Google AdWords Digital Sales Certification Exam Answer