Posted on May 6, 2023 May 6, 2023Advertisers focusing on a short-term business goal, like driving sales, should be reaching audiences in which stages of the decision journey? Consideration and purchase Awareness and purchase Awareness and loyalty Purchase and loyalty Post navigationPrevious post: True or false? The audience planning tool can provide insights into how often an audience engages with a brand.Next post: True or false? An always-on strategy may help advertisers experiment during slow periods so they can uncover best practices to perform better during peak time.
