Posted on October 23, 2022Advertiser A bids $0.45, Advertiser B bids $0.65, and Advertiser C bids $1.05. Which of the following is true in a second-price auction? Advertiser C wins and pays $1.05. Advertiser C wins and pays $0.66. Advertiser C wins and pays $0.65. Advertiser B wins and pays $0.66. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Reddit (Opens in new window) Related Post navigationPrevious post: An advertiser is looking to secure inventory on the homepage of xyz.com and wants to buy it for $20 CPM. Entering into which type of private marketplace deal with the publisher would guarantee their inventory at a fixed price?Next post: Which audience type drives consideration for your brand, by engaging users that have regularly demonstrated shopping behaviors reflective of broad interest groups, like tech enthusiasts and foodies.
