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A soft drink company is rolling out several new flavors for the holidays and has created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two not performing as well. They want to use display creative optimization, but aren’t sure which type will work best for them. What should you recommend?

  • Use optimize for clicks
  • Use optimize for conversions
  • Use optimize for creative rotation
  • Use optimize for time spent on screen