Posted on May 11, 2023A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey? You’d know because they filled out an email subscription form. You’d know because they called to ask about a test-drive. You’d know because they viewed an online advertisement for a car. You’d know because they recommended the car on social media. Post navigationPrevious post: What’s the correct way to set up enhanced conversions for web?Next post: Incrementality experiments differ from A/B experiments in what way?