Posted on October 9, 2022A national car dealer is willing to pay extra to advertise their end-of-year sale on some national ratio stations’ homepages. They also want the option to stop the deal at their discretion. Which type of deal should they have with this publisher? Open Auction Deal or Programmatic Guaranteed Deal Programmatic Guaranteed Deal or Preferred Deal Open Auction Deal or Private Auction Deal Private Auction Deal or Preferred Deal Post navigationPrevious post: A department store wants to enhance their campaign for shoppers who spend the most money and have the best transaction return on ad spend. What bidding strategy should they use?Next post: Which statement about mobile in-app and mobile web inventory is correct?
