Posted on May 12, 2023A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use? They should use conversion lift. They should use Smart Bidding. They should use a marketing mix model. They should use viewable CPM. Post navigationPrevious post: How would you describe a campaign that fell short of its target goal?Next post: After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?