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A good guideline for asking your client questions to help you to understand their marketing needs and how you may be able to help them is:

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  • uncover the client’s pain points so that you can use them against the client later.
  • ask “yes” or “no” questions to show credibility and avoid confusing the client.
  • ask questions about the client’s current situation, desired situation and expectations.
  • ask questions only if you did not gather enough information from your pre-call planning.

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