Posted on May 12, 2023A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate? Turn off the ads to stop traffic. Reduce campaign budgets. Use more general keywords. Add more negative keywords. Post navigationPrevious post: How should marketers evaluate their campaigns?Next post: A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?